Author: pratibha
India’s tech future has reached a historic turning point as Microsoft announced a monumental investment of ₹1.5 lakh crore to build an AI-first future in the country. This mega investment—one of the largest global commitments made by the company—strengthens India’s position as a rapidly growing hub for artificial intelligence, cloud infrastructure, and digital innovation. A Transformative Step Toward AI-Driven Growth Microsoft’s latest commitment is designed to accelerate India’s digital journey. The investment will focus on expanding advanced data centres, boosting AI computing capacity, and supporting the development of AI-powered applications for sectors such as healthcare, education, agriculture, logistics, and governance.…
The rapid limitation of online tracking is reshaping the digital Marketing landscape, creating significant challenges for businesses that depend on data-driven marketing. To stay competitive, brands must learn to adapt to this evolving environment. In the past, companies relied on traditional advertising channels such as television and physical displays, focusing heavily on creative messaging to attract customers. Advertisers often joked that half of their budget was wasted—they simply couldn’t identify which half. The rise of the internet changed this reality. Digital platforms introduced targeted advertising, allowing businesses to reach specific audiences with unprecedented accuracy. As online activity surged, the volume…